Jeff Martin

Sr. Art Director

Detroit

On paper or a screen. That’s pretty much where everyone sees your work. Why are they seeing it? Where are they seeing it? What do you want them to do? Devising the proper content for that piece of paper or that collection of pixels is what I aim to excel at.

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Selected work

Buddy's Pizza

Social Video done for Buddy's Pizza
Out of home for Grand Rapids launch
Out of home for Grand Rapids launch
Out of home for Grand Rapids launch
Social promotion for new Grand Rapids location.
Signage for Buddy's new flagship location in downtown Detroit.
Window signage for Buddy's new flagship location in downtown Detroit.
Window signage for Buddy's new flagship location in downtown Detroit.
Box-isms
Box-isms

Michigan Lottery

Practical meets CGI spot for MichiganLottery.com showing the variety of games and versatility of the app.
Michigan Lottery - Club Keno Extra "Falling Numbers"

Detroit Tigers

Detroit Tigers "Bringing you Summer"
Detroit Tigers - "Bring It"
Detroit Tigers - "We All Wear the D"
Ticket box and book designed for Tigers premium season ticket holders.
Ticket box and book designed for Tigers premium season ticket holders.
Banners introducing the Detroit Tigers' 2016 season
Banners for the Tigers 2016 Lead Off Party
Banners for the Tigers 2016 Lead Off Party
Banners for the Tigers 2016 Lead Off Party
Banners for the Tigers 2016 Lead Off Party
Banners for the Tigers 2016 Lead Off Party
Banners for the Tigers 2016 Lead Off Party
Print piece for Negro Leagues Weekend honoring present and former African Americans in baseball.

Detroit Red Wings

Detroit Red Wings - Octopi Hockeytown Case Study
Joe Louis Arena stair application celebrating the Red Wings' 24th consecutive playoff appearance.
Downloadable Facebook headers for each Detroit player

Detroit Metro Convention & Visitors Bureau (DMCVB)

Facebook post
eBlast
Airport signage
Targeted display
Targeted display

SVS Vision

SVS Vision Look Forward - Women
SVS Vision Look Forward - Combo
Posters created from the Television campaign.
SVS EyeDef - Anthem
SVS EyeDef - Digismart
In-store point of sale posters showcasing the EyeDef lens varieties
Outdoor featuring the full line of EyeDef lenses
An example of the SunShield lens outdoor
SVS Homepage
SVS Lens carousel
SVS website lens detail page

Kowalski Sausage Co.

Outdoor for "Grillfriend" Campaign
Retouching Detail
Outdoor for "Grillfriend" Campaign
Retouching Detail
A case study highlighting the relationship we built between a brand and a podcast demographic.
Kowalski Sausage - "Kiss The Cook"
Kowalski Sausage - "Never Pay For Another Beer"
Digital campaign for Kowalski Sausage Company
Digital campaign for Kowalski Sausage Company
Digital campaign for Kowalski Sausage Company

Guardian Alarm

Direct response spot for Guardian Alarm. Locally owned and operated for over 85 years.

Aquamarine Laundromat

Logo exploration for a new coin laundromat

The Gentlemen's Barbershop

Shop window graphic
Identity pieces for a barbershop

Chevrolet

Chevrolet – Magazine Print – Tamia
Chevrolet – Magazine Print – Omarion
Chevrolet – Magazine Print – Slum Village
Chevrolet – Magazine Print
Chevrolet – Magazine Print
Chevrolet – Magazine Print
Chevrolet – Magazine Print
Chevrolet Outdoor 75 ft. Building Wrap
A lot of my time was spent banging out newspaper, but I can say I've been published in almost every newspaper in the country.
Chevrolet – "Click Chevy"
Chevrolet – "Shop Chevy"
Silverado – "Family"
Chevrolet – "Unpredictable"

GM Card

Buick CRM
Chevrolet CRM
Cadillac CRM
GMC CRM

Cox Communications

Cox Business – "Vital Connections"
Cox Business – "Powering Education"
Cox Business – University Print
Cox Business – Hospital Print
Cox Business – University Out of Home
Cox Business – Hospital Out of Home
Cox Business – Hospital Banners

Harman Sound

Tim McGraw Letterpress Ticket
Tim McGraw Letterpress Poster
Tim McGraw Letterpress Poster
Tim McGraw Letterpress Poster
Harman Kardon – BDS 870 Flash Banner

Serta

Campaign description
Serta – Herd for Hope Honor Wall
Serta – Herd for Hope Wall
Serta – Herd for Hope Pop-up
Serta – Perfect Sleeper Animated Flash Banners
Serta – iComfort Print

CIBC

Responsive design allowed for a seamless transition between devices.
The welcome email is the initial step in driving users to the site
User interface for the CIBC members rewards page
Mobile interface for the rewards landing page
Logged in members rewards page
Expanded view utilizing UX best practices alongside data received from the proposed user